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Palmetto Clean Fuels Launches "Plug in SC" Campaign to Promote Electric Vehicles

People speaking at a podium in a parking space
Mon, 04/23/2018

The Palmetto Clean Fuels (PCF) coalition will launch its Plug in SC campaign on April 24, 2018 at 10:00 a.m. at  Shealy Electrical Wholesalers headquarters. As part of this event, a ribbon‐cutting ceremony will unveil standardized signage and pavement markings for Electric Vehicle (EV) charging stations in South Carolina. Shealy  Electrical Wholesalers owns an EV station that is available to the public and is the first to implement this complete set of Plug in SC signage. PCF, through its Plug in SC campaign, hopes to replicate this signage at EV  charging stations throughout the state.

PCF is an initiative of the SC Office of Regulatory Staff ‐ Energy Office. Among other goals, PCF works to increase  the use of alternative fuels and advanced vehicle technologies in South Carolina; EVs are just one aspect of PCF’s work. This focus on EVs stems from the projected growth in adoption of EVs across the entire United States.  Through its research and discussions with stakeholders, PCF has identified several challenges hindering the development of the EV market in South Carolina. The most important reason is that consumers are hesitant to purchase EVs because of the uncertainty surrounding recharging. Complicating matters is the fact that current  EV charging stations are often overlooked due to inadequate and inconsistent signage, both at the charging station itself and directional signage leading to the charging station.

Plug in SC is the only marketing campaign in South Carolina focused on the advancement of EVs. It is designed to  encourage a unified approach to EV signage based on nationally recognized templates. Plug in SC recommends standardized EV charging station signage, pavement markings, and directional signage. Use of a unified  approach should assist EV drivers and increase EV adoption and visibility in South Carolina. In addition, Plug in SC will serve both as a source for EV information and as an EV information clearinghouse for best practices in  implementation.

South Carolina currently has 208 public EV charging stations. Shealy Electrical Wholesalers, a member of the SC  Clean Energy Business Alliance and a leading proponent of EVs, is partnering with PCF to be the first to adopt the  standardized signage. The cost for standardization of a charging station is approximately $440 ($80 for signs, $60 for paint, and $300 for labor to paint the pavement markings), an expense that Shealy Electrical views as a  worthwhile investment. “We are pleased to join forces with Palmetto Clean Fuels to lead the way in standardizing EV infrastructure in South Carolina,” explains Jim Woods, product manager at Shealy Electrical Wholesalers. “We believe that well developed EV infrastructure in South Carolina will yield great benefits not  only for the environment, but also for the business climate in this state.”

That kind of forward‐looking approach to EV adoption in South Carolina is exactly what PCF hopes will take root  through the Plug in SC campaign. According to PCF co‐coordinator Maeve Mason, “It is our hope that, through the Plug in SC campaign, we are able to prepare South Carolinians for increased EV growth.”  

Shealy Electrical Wholesalers is located at 120 Saxe Gotha Road in West Columbia. The event is open to the  public.

Energy Office: Press Conference for Plug-In SC Campaign (PDF)

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Palmetto Clean Fuels Coalition (PCF) is an initiative of the Office of Regulatory Staff - Energy Office. PCF works to increase the use of alternative fuels and advanced vehicle technologies in South Carolina. PCF strives to help public and private entities, as well as individuals, lower fuel costs, improve air quality, and reduce petroleum consumption. PCF also promotes idle reduction, fuel economy measures, vehicle miles traveled reductions, and bicycle and pedestrian efforts.

Shealy Electrical Wholesalers is a subsidiary of Border States Electric (BSE). BSE provides products and services to construction, industrial, and utility customers. The 100 percent employee-owned company is rated the seventh largest electrical distributor in the U.S. by Electrical Wholesaling magazine. BSE has more than 2,500 employees and 110 branches in 22 states. The Branch Support Center (corporate office) is in Fargo, North Dakota.